The pandemic has boosted demand for home entertainment on the big screen
COVID-19 has shaken the entertainment industry around the world but has not been able to quench the universal desire for entertainment. In fact, in isolation, the absence of conventional forms of recreation has made homebound people across the world even more hungry for an immersive experience on the big screen right in their living room.
Sushil Motwani, an exclusive representative of India for XGIMI, said: âPerhaps the pandemic has made people realize that technology not only makes life convenient, but also improves our experience of life in all its splendor. What do you do when the world stops? You are doing the next best thing. You bring him home. The reason so many people are opening up to the idea of ââprojectors is that they want to recreate the big screen experience at home.
What helps, he says, is that unlike stationary televisions which take up a lot of space and usually dictate the orientation of the living room, modern plug-and-play projectors are compact, easy to carry, and can transform virtually n any space in a mini-theater. âThe cost of a big screen smart TV is quite high, so when you compare it to a 100 inch high resolution smart projector with relatively lower cost but with great features and specifications, it becomes very easy to understand what would make a better investment, âsays Sushil.
Another factor driving the demand for projectors is the increasing digitization of the education sector and the preference for automated technologies. According to a market report, the portable projectors market is expected to reach $ 1.9 billion by 2025. marketsandmarket.com The report states that projectors are one of the fastest growing product lines in India due to “changing lifestyles, falling prices and increasing spending on electronics.”
According to “India Projector Market Outlook, 2019″, even before the pandemic, projector sales in India had been driven by growing demand in many industries including business, media and BPO. According to Sushil, âEase of access to the Internet is also increasing demand for projectors in an unprecedented manner in the education, entertainment and gaming segments. Of course, due to the pandemic our operations were impacted, but now we are back in full expansion across India. I have no doubt that the market will expand even further in the near future as the consumer is now fully aware of the convenience and cost-effectiveness of high octane viewing pleasure from the comfort of their home.
He believes that investment in the projector market will continue to increase globally and that the demand for high-end projectors in the Asia-Pacific region, in particular, will increase steadily.