Stepping up efforts for digital transformation as the new year approaches


Digital transformation is defined as the adoption of digital technology to transform services or businesses by replacing non-digital or legacy technology with newer digital processes.

It fundamentally changes the way an organization operates and delivers value to its customers. Additionally, digital transformation requires a cultural shift that involves companies changing the status quo, experimenting with new technologies, and taking risks.

Over the past 18 months, the COVID-19 pandemic has accelerated the urgency of meeting digital transformation goals, forcing many organizations to step up their efforts in a short period of time. Technology that was once a ‘good to have’ has quickly become a necessity for remote workers. However, as 2022 approaches, companies are shifting their minds from digital to digital.

The successful implementation of a digital transformation strategy is a marathon, not a sprint, with 70% of digital transformations falling short of their targets. To have the best chance of success, companies should seek to perform the following steps:

1. Define the goals of digital transformation

2. Build an integrated strategy

3. Create a flexible infrastructure

Define the goals of digital transformation

One of the biggest challenges of digital transformation is the lack of well-defined goals. Typically, organizations select a variety of technologies that are popular at any given time, rather than those that help achieve clearly defined business goals. More often than not, these technologies will not be used enough by the team, will not integrate with the rest of the IT infrastructure, or will not meet the needs of the business services.

With this in mind, it’s important to research and plan transformation goals, along with the tasks, technologies, and processes needed to achieve them. These goals may include optimizing business processes, gaining a competitive advantage, increasing growth, and improving the customer experience. Companies also need to establish specific success criteria and outcomes that allow them to measure whether they have achieved their digital transformation goals over time.

Build an integrated strategy

Subsequently, a company’s operating system relies on a network of business components that are seamlessly integrated throughout the company. For many organizations, the reason for digital transformation is to streamline multiple systems and processes to ensure success. Ultimately, the more a business automates and integrates every piece of its operational infrastructure, the better long-term employee productivity and efficiency.

When establishing an integrated strategy, it is important to build consensus within the team on any digital transformation strategy and technology. Without the support of senior executives and the wider team, it will be difficult to navigate the goal of building an integrated digital transformation strategy. The result is likely to be an inconsistent process that leads to overspending and greater challenges to overcome.

Create a flexible infrastructure

Another element of successful digital transformation is maintaining a flexible and agile infrastructure. In today’s market, the most popular method to increase flexibility is to update legacy technologies with modern cloud-based systems. By nature, these applications can help businesses increase their agility, scalability and efficiency, while often being very profitable in the long run. Additionally, organizations should monitor market, business and technology developments to ensure that they are up to date with the latest trends and can respond to new conditions as quickly as possible for maximum flexibility.

Part of this infrastructure also involves hiring and training the right people. This is a critical part of the digital transformation process and employees should have a solid understanding of emerging technologies, what is best to use in different scenarios, and the future of the tech space. For existing employees, companies must provide regular training to ensure that they can all effectively use technology in their daily routines.

Best practices in digital transformation

While these steps may seem intimidating for companies that are just beginning their digital transformation efforts, a number of companies have experienced great success in line with post-COVID-19 market changes. Now is the time for companies to invest in digital transformation to lay the foundation for long-term resilience to future crises, as the global pandemic has demonstrated the importance of prioritizing these strategies as we approach crisis. 2022.


About the Author

Alan Hayward is Director of Sales and Marketing at SEH Technology. SEH is a manufacturer of high quality network solutions. With over 30 years of printing and networking experience, we have extensive and deep expertise in providing solutions in these areas for all types of business environments: The most comprehensive print server portfolio for all types of networks and all types of printers, copiers and scanners. Network printing devices for scalable and cost-effective spooling solutions.

Featured Image: © Bull Run


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