Panasonic is abandoning or upgrading its range of cinema cameras?
The current Panasonic cinema cameras are the Eva1 and the Varicam. These cameras have been used to produce award-winning television series such as The deadliest capture and even for Netflix and Hollywood productions. So why has all the news and social media channels dedicated to these cinema cameras dried up, is Panasonic abandoning or upgrading its cinema lineup?
The Eva1 was released in 2007 as a compact style cinema camera directly competing with Sony’s FX series, it produces 5.7K Super 35 image and is capable of recording 4K 60p and internal super sampling from of this 5.7k sensor to generate superior noise control, with dual ISO 800/2500 – making it a great option in poorly lit environments and more suited to the documentary style of filmmaking.
The latest Varicam LT was released in 2019 and is a professional industry standard case, it is constructed from a magnesium case that comes with a removable Canon EF mount, which can be replaced with a standard PL mount, if required. is your lens mount system of choice. The Varicam is also capable of outputting 4K 60p and slow motion at 240p at 2K, offers dual ISO 800/5000 and a plethora of professional features, making it a brilliant cinema camera for many commercial environments.
Both options sound good for many different types of filmmakers, so why wouldn’t these brilliant cameras see new editions?
It all started with significant price drops in recent months, Varicam LT has seen a huge reduction in its list price from $ 18,000 to less than $ 11,000. This price cut was announced by Panasonic to make the Varicam a more affordable option for independent filmmakers, Eva1 also saw its price drop from $ 1,000 to $ 6,495.
These signs could be interpreted as new models on the horizon, however, more and more evidence suggests that this could be the end of the line for these models. Shot on Varicam, an e-magazine produced by Panasonic highlighting all the work shot on these cinema cameras has not been produced since Spring 2019 and its list of films below has not been updated since. more than a year.
In today’s world of modern technology, putting your marketing in the hands of users is paramount, but Panasonic’s social media accounts dedicated to their movie programming remain in a frozen state.
His Instagram was last updated in October 2020. His YouTube channel was last updated in April 2020. His last Tweet on Twitter was in July 2020. Facebook sees little product activity Eva and Varicam.
Additionally, to fuel the fire, in September, Panasonic’s chief imaging officer, Yosuke Yamane, issued a letter saying the company would not be selling the Lumix side of the business and continued to say that Panasonic was committed to full frame and Micro Four Thirds. cameras, but made no mention of its movie lineup.
In December 2020, Panasonic introduced the Lumix BGH1, a box-style camera capable of producing 4K videos in an extremely compact form factor. In October 2021, the BS1H, the successor to the BGH1, put on the table a full frame sensor capable of producing 6K video with 14 stops of dynamic range.
Due to the size, weight and ergonomic attachment capability of the accessories, this style of cameras has proven popular with independent filmmakers and studios, some used for in-car shots, placed high in indoor stadiums for dramatic shorts and even placed above goal posts, tennis courts and basketball hoops for dynamic sports coverage.
In November, a prototype of a Panasonic 8K camera was on display at a convention in Japan that had a 35MP Super 35 sensor. However, there is no information on if and when this camera will be released.
Both the Panasonic Eva1 and Varicam systems have produced plenty of movies and features that feature stunning cinematography and are still viable options externally, and both have loyal fan bases.
It would be a shame to see these models scrapped as technology evolves and so do the wants and needs of filmmakers around the world and it is quite possible that this will not include Eva1 and Varicam style bodies in the future.
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