If Apple made a professional camera, this is what it might look like
A concept designer explored the possibility of an Apple standalone camera for professionals. The Apple ProCam is packed with features, such as 8K support and a built-in photo printer.
All of this begs the question, is this a product that makes sense to Apple?
Apple ProCam isâ¦ interesting
Sometimes concept devices are based on leaks from Apple or its suppliers. This is not the case for the ProCam. It is a thought experiment of Antonio De Rosa from ADR Studio.
It apparently seeks to answer the question, if Apple were to make a camera for professional photographers, what features might be included?
The device envisioned by De Rosa includes features not available on an iPhone camera, such as a built-in StyleWriter Compact inkless printer and support for adding professional-grade camera lenses.
But De Rosa has also included familiar features in the Apple ProCam, like Siri and an M1 processor. Plus, there’s a scroll wheel that’s a mix of old and new. It looks like the digital crown of an Apple Watch, but includes a miniature touchscreen that can easily be reused.
Not completely out of the blue
While the Apple ProCam might seem like an odd product idea to explore, there is a certain story behind it. The Apple QuickTake was one of the first consumer digital cameras. However, this product was totally bombed in 1994.
Today, Apple manufactures a camera that is used by many professional photographers. It’s called an iPhone. (Maybe you’ve heard of it.)
The iPhone’s photographic success is probably the biggest reason Apple won’t make a standalone 8K camera for professionals. Although it’s an interesting concept.
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