Hayley Peacock-Gower becomes Chief Marketing Officer of Aurora Expeditions – Cruise Industry News
Australian cruise line Aurora Expeditions has named Hayley Peacock-Gower its first-ever chief marketing officer – a position created with the aim of driving the brand’s global growth.
According to a press release, Peacock-Gower will lead the company’s worldwide marketing operations. She has over 20 years of branding, marketing and media experience for various Australian and global brands and agencies including News Corp, Fairfax Media, Canon and Leo Burnett.
“Hayley is a leading talent, a passionate and meaningful addition to the management team,” said CEO Monique Ponfoort. “His broad track record and skill set will make an immeasurable contribution to creating the marketing, content and strategic partnership platform that will drive the growth of the Aurora brand. “
Peacock-Gower’s appointment comes in time for the launch of Aurora Expeditions’ second purpose-built vessel, the Sylvia Earle, in 2022 and the return to small-vessel expedition voyages to Antarctica from January 2022.
“This is an incredible opportunity to innovate with new content and transformative experiences that will generate interest and demand while positioning the brand for future growth,” said Peacock-Gower. “There is no better opportunity both professionally and personally, especially given the timing, as we accelerate significant changes in our ongoing care programs for the planet and our imminent return to what Aurora Expeditions is doing. the best ; small ship expeditions that change life.
The company’s new ship, Sylvia Earle is named after renowned marine biologist, oceanographer and explorer Sylvia Earle with decks dedicated to Dr Earle and six other prominent women environmentalists: Dr Carden Wallace AM, Jo Ruxton, Sharon Kwok, Bernadette Demientieff, Hanli Prinsloo and Dr Asha de Vos.