ESP can increase your company’s profitability: get it from Hytec
ESP technology was invented to solve a problem in the document imaging industry. Canon’s first entry into the “segment 5” copier market, then dominated by Xerox, Kodak and IBM, was the 7550. Their strategy was to be the lowest priced copier in the segment, and to achieve this goal the 7550 was expected to produce 25,000 copies between calls (CBC). A high CBC means low operating costs.
The copier used newly developed integrated circuit technology that was extremely high end for its time – similar to what was used in early computers. This allowed Canon to build a machine that was more electronic and less mechanical than anything else on the market. This made the 7550 smaller, cheaper to manufacture, and easier to maintain.
It looked like Canon had a winner! Lower selling prices and operating costs meant that Canon could become a formidable force in the segment. Canon dealers were very enthusiastic and the 7550 was launched to great fanfare.
Shortly after the release of the 7550, Copier Distributor in Vancouver received a call from their top customer Calgary Copier. They were field testing the Canon 7550 and instead of the expected 25,000 between service calls, the machines only received five or six thousand. With such a frequency of service calls, the machine would not be profitable and customer satisfaction would suffer.
Calgary Copier determined that the 7550 was malfunctioning due to its sensitivity to “dirty” power supply. To correct the problem, they tried installing a big, heavy $1200 Tycor power supply filter on every 7550 sold. It was the only option available at the time and soon proved illogical.
Calgary Copier asked the owners of Copier Distributor to come to Tycor’s Calgary headquarters and sign an agreement with them to distribute Tycor’s product to all Canon dealers nationwide. In return, they hoped it would lower the price to make it profitable.
Copier Distributor became Tycor’s exclusive distributor in the Canadian copier market and eventually brought the price down to $350. More importantly, the seed has been planted for the development of a new power filter.
The Tycor power filter was still expensive, heavy, difficult to install, and offered only adequate protection. Copier Distributor saw an opportunity and formed Electronic Systems Protection (ESP) in 1985.
They enlisted the services of an electrical engineer to design a lightweight, inexpensive device that could solve the power problems that were wreaking havoc on the newly computerized copiers. They called this revolutionary product the Digital QC. It offered advanced multi-level surge protection and EMI/RFI noise filtration superior to anything on the market. Plus, it weighed only three pounds, and at around $100, it was priced much lower. It quickly became a standard part of every new copier installation for Canon dealers.
Before long, other copier manufacturers were introducing their own microprocessor-based copiers. With the same sensitivity to electrical disturbances, they also began installing digital QC to protect their copiers, improve service profitability and customer satisfaction. Digital QC was becoming a standard feature of copier installations.
By the early 1990s, dealers and copier manufacturers were buying the Digital QC in droves, and ESP moved its offices from Vancouver to the Research Triangle Park area of North Carolina to focus on the larger US market.
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Get your ESP products from Hytec
Hytec is the industry‘s leading source for factory authorized repairs, technical support and factory warranty administration, providing quality solutions that offer imaging resellers great savings. The partnership allows ESP customers to source their electrical protection and parts from a single source, simplifying the ordering process to save time and money. Hytec’s online ordering and support system will provide faster order processing times, same day dispatch and an overall improved level of customer support.
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THE SOURCE: ESP
Keep mid-level office equipment running smoothly with ESP’s surge suppressor