Disney Eternals die out, missing box office expectations

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Eternals was “Kingo” at the box office this weekend, grossing $ 71 million in the US, but in a world filled with almighty expectations, that just wasn’t enough.

Disney’s latest massively funded Marvel movie fell short of analysts’ expectations – its kryptonite (yes, yes, that’s DC canon) getting mixed critical reviews.

Four weeks ago, experts established Eternals The first weekend’s box office is between $ 80 million and $ 85 million. But then came the mixed reviews at best. Eternals finished the lowest-rated film in the history of the 26-plus films of the Marvel Cinematic Universe.

Only half of critics said the latest CGI-charged alien show was worth seeing in theaters, with one claiming it had “weird self-sabotaging energy” and another claiming it didn’t. was “not exactly boring… nor particularly exciting.”

As the weekend drew closer, analysts’ expectations were lowered to $ 78 million, with Disney lowering expectations to $ 75 million. The $ 71 million result is a huge wake-up call for the studio, but there are still liners in the colors of Silver Surfer:

  • Eternals – which cost $ 200 million before marketing, advertising and distribution – grossed $ 161.7 million worldwide – the second biggest Hollywood movie opening weekend in 2021, just before F9 $ 163 million in transportation.
  • This Gross Global Weekend overtook those of 2021’s first two Marvel films, beating Shang-Chi and the legend of the ten rings ($ 128 million) and Black Widow ($ 150 million).

Cha Ching? October – which has been stacked with major releases including the latest James Bond film, No time to die; reinvented it Dune; and the superbly named suite Venom: Let there be carnage – made July the highest-grossing month for North American theaters with $ 638 million in sales. Box office returns in the United States this year have reached more than $ 3.2 billion, compared to $ 2.2 billion for all of last year, according to Comscore. But it’s still a long way behind the pre-pandemic $ 11.32 billion windfall of 2019.

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