Christie’s Joel St-Denis talks about the latest AV tools

In his role as Senior Product Manager, Joel St-Denis brings over 20 years of software, video and projection experience to Christie. Since joining Christie in 2007, Joel has successfully launched and supported multiple product and software releases that meet the technical and business requirements of fixed and rental staging installations. Joel’s role also includes conducting market research and developing strategic direction for these products and supporting software for Christie’s range of projectors to ensure these solutions meet the needs of the AV industry. Interview with Judith Rubin, editor-in-chief of InPark.

What do you see in your role at Christie that will impact the attractions and live events industries in the near future?
Joel St-Denis

As a Product Manager in the AV industry, one of the most important parts of my job is getting out there and seeing customers, attending trade shows and seeing firsthand how our products are used. , which has been difficult for the past two years. The upside of having traveled a lot less has been the ability to focus more on the new products we’re releasing in 2022, and many of them are aimed directly at themed entertainment and live events. As pandemic restrictions continue to ease, we are seeing strong demand for our latest 3DLP RGB projectors, and software like Mystique and Pandoras Box. Personally, I can’t wait to get back in the field and present these new products.

About Christie products and some of the latest innovations:
• What would you like integrators to know?

Many new integrators now working with Christie are surprised to find that we have our own in-house teams dedicated to helping them with complex AV system proposals. We have been working internationally with integrators for over 15 years and have been involved in hundreds of multi-projector proposals, from initial concepts through to final installation support.

Christie’s range of pure RGB laser projectors includes the M 4K25 RGB, D4K40-RGB and Griffyn 4K32-RGB
• What should creations be careful of?

Like a creative person seeking projection as a medium, know that Christie offers the widest range of RGB pure laser 3DLP projectors on the market. These projectors are the only lighting technology that comes close to full Rec. 2020 Color Range, giving creatives the ability to imagine, create and display content on a projector in ways never seen before. The difference between traditional projectors and pure RGB laser projectors has to be seen in person to be truly appreciated. If you are lucky enough to attend ISE or InfoComm 2022, be sure to come and visit the Christie booth (Hall 3, Booth 3K600 and N2145 respectively) to see it for yourself.

(Above and below): More than 70 Christie® laser projectors help inspire visitors to Mission Possible – The Opportunity Pavilion at Expo 2020 Dubai. Photo by Suneesh Sudhakaran/Expo 2020 Dubai
What are some of the important tools for projection mapping, interactive experiences, small spaces, and branded or IP-centric media?

I always like to tell people that one of the most exciting things about working at Christie is that we’re one of the only projector companies that takes a holistic approach to working with our customers. We understand that complex interconnected AV systems are needed to deliver an engaging experience in dark-ride theme park attractions, or large-scale projection mapping, and for this reason we offer more than just displays. We have software solutions such as multi-channel media servers capable of playing content in 4K60, while offering the possibility of live interaction thanks to motion detection. We offer camera-based projector alignment software to ensure projectors are always perfectly aligned. And finally, our delivery team is made up of experienced field technicians who will work alongside integrators during the planning and deployment of complex systems to deliver a reliable solution.

In AV technology, is there an “elephant in the room” that many people overlook?

I’ve been in the AV industry for 20 years and can honestly say that content and building an ongoing content strategy is often underestimated, or simply overlooked beyond day one. For example, one of the most satisfying and entertaining AV experiences is watching a projection mapping show on a large-scale building; people will stand in one place in awe for several minutes watching a beautiful colorful screen. Many projection mapping installations are permanently installed and regular visitors will get tired of watching the same content over and over again. Large-scale, permanent projection mapping is usually a significant financial investment, and it’s important to budget for an ongoing strategy to keep content fresh and engaging.

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