After 13 years, the MCU officially has “supervillains”
Spider-Man: No Way Home Universe Marketing has officially given the MCU its first “supervillains” – another Daily Bugle exclusive!
After 13 years, the Marvel Cinematic Universe finally has supervillains. 2021 saw the MCU develop, for the first time becoming a true transmedia initiative – with stories, characters, and arcs moving effortlessly between the big screen and Disney +. But, in truth, Marvel has been experimenting with different mediums for quite some time, including in innovative marketing in the universe; back when Captain America: Civil War debuted in 2016, for example, Marvel set up an official WHiH Newsfront YouTube channel and Twitter account, promoting the film with news across the universe.
Sony followed the same kind of approach with Spider-Man: Far From Home, by creating an official Daily Bugle site, and they converted it into a TikTok account for Spider-Man: No Path Home. The videos are presented by Daily Bugle’s new (unpaid) intern, Betty Brant of Angourie Rice. A classmate of Peter Parker in the Sony Spider-Man movies, Betty is apparently hoping to gain some media experience, but already struggles to balance her own instincts with J. Jonah Jameson’s personal style – a recent video saw her nickname her “worst intern ever“because she wasn’t accusing Spider-Man of possible supervillain events. The gag is fun, building on Spider-Man and Jameson’s relationship in the comics and building on hostility. by Jameson to Peter Parker in Spider-Man: Far From Homethe post-credits scene of. But it is also important for another reason.
Surprisingly, the Daily Bugle TikTok marks the first time the word “supervillain” was used in the MCU content of the universe. “We recently had some very unusual weather in the Big Apple,“Betty reports,”and there must be more to it. I’ve experienced intense thunderstorms in New York before, but the crazy lightning was not in this week’s weather report. Last time I checked, the closest desert wasn’t close enough to cause a sandstorm in Midtown. Does that mean the supervillains are back?“
The word “superhero” has been an integral part of the MCU since 2008 Iron Man – first used when Tony Stark attempted to distract attention at a press conference, ultimately relenting and admitting that he is indeed Iron Man. But Marvel Studios has avoided the word “superhero,” and of course the Daily Bugle TikTok account is managed by Sony, which technically means the mainstream MCU still hasn’t introduced the term. Still, the TikTok account is in the universe, so it matters. Sony has officially introduced the word “supervillain” into the MCU dictionary.
It’s not hard to see why Marvel avoided the term. When Marvel launched the MCU, they initially weren’t sure how much viewers would react to comic book tropes played right on the big screen – which is why even the word “superhero” was used with irony in it. Iron Manpress conference. Marvel has grown more confident over the past 13 years, but their focus has shifted to characters who really wouldn’t call themselves supervillains – gods and monsters, alien invaders and wizards. But it makes sense that, in a world where audiences viewed superheroes as a real thing, audiences would start to use the word “supervillain” to describe villains as well. Betty’s formulation – “Does that mean the supervillains are back?“- suggests that this has been part of the MCU’s vocabulary for some time, but that it has never been used in a story before. It’s just ironic that Spider-Man’s villains are indeed back – of return to the big screen, even though they are technically making their debut in the main MCU chronology.
More: Every Spider-Man Multiverse That Could Either Appear At Home
- Spider-Man: No Homecoming (2021)Release Date: December 17, 2021
- Doctor Strange in the Multiverse of Madness (2022)Release date: 06 May 2022
- Thor: Love and Thunder (2022)Release Date: 08 Jul 2022
- Black Panther: Wakanda Forever / Black Panther 2 (2022)Release Date: November 11, 2022
- Wonders / Captain Marvel 2 (2023)Release Date: February 17, 2023
- Guardians of the Galaxy Vol. 3 (2023)Release date: 05 May 2023
- Ant-Man and the Wasp: Quantumania (2023)Release Date: Jul 28, 2023
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